Why the Holidays are the Best Time to Launch a New App.

Posted on November 5, 2020

The holiday season is a crucial time for businesses. Shopping and retail see a boom every year at this time. But did you know that app publishers and video brands look ahead to this time as well? Year after year, studies show that app purchases see a sharp increase in December.

As the masses unwrap new devices for the holidays, app downloads go up. The first week of owning a device is when most apps get downloaded. So if you’re an app publisher, magazine or video streaming company, now is the time to get your apps to market. Having a fresh, beautiful app launched in December means getting lots of new, excited users.

Here at MAZ, we’ve helped hundreds of brands launch mobile apps, TV apps and websites to millions of users. We understand how difficult the process can be and how long it can take. That’s why we built a platform to help businesses launch incredible apps at record pace. 

If you’re still not convinced on launching an app for the holidays, read on below for more.


Holiday traditions are a large factor.

Even in a year as strange as 2020, holidays traditions will remain. Each year, families across the world gather, spend vacations together and give gifts. This creates the perfect environment for product adoption. 

Families can introduce one another to new products and apps. Especially for stubborn consumers, this is a time when they will be more open to trying new things. For TV streaming services and magazines, this is a huge opportunity to win a new subscriber.

Entertainment apps in particular see a big boost in December. OTT streaming platforms like Netflix and Hulu saw about a 20% in app downloads during the holidays last year. And we can expect similar trends to happen again in 2020.

Getting a strong start to the new year.

The great thing about the holidays? They end right as the new year begins. As marketing budgets rise and teams return to work in 2021, you want to be ready to hit the ground running. All the more reason to launch your apps now.

Take advantage of the lull that holidays naturally cause in many businesses. Your competitors may still be reeling from holidays as 2021 starts. That can give your app business a big opportunity to attract their customers while they’re away.

Learn from past success stories.

At the time we’re writing this, it’s already November. Since launching an app can often be a multi-month journey, you may think it’s too late. Luckily, there may be an option you haven’t considered.

Platforms like MAZ make it possible to launch new apps in just weeks, without compromising on design or functionality. MAZ is trusted by hundreds of the world’s top media brands, from Conde Nast and Wired to Forbes and Harvard Business Review. 

Recently, we published a story on how one MAZ client launched their brand new apps in just 10 days. This was only possible with help from the MAZ Pro Services team, who expedited the process. If you’re interested in bringin on MAZ Pro Services to help you with a tight timeline, get in touch with us here or at pro@mazsystems.com.


Holidays are for more than just retail.

Yes, consumer products will always dominate Black Friday and December deals. But this season is also huge for consumer apps. From the TV we watch to the magazines we read and beyond, more and more consumers are moving their business to apps. That’s why it’s more important than ever to make sure your business is launched in every major app store.

If you’re a video publisher, get in touch with MAZ to create custom mobile apps, TV apps and websites. Schedule your demo of MAZ video here. Or if you’re a magazine, get in touch with MAZ digital here.

Thank you for reading, and happy holidays!

TAGS: app development mobile apps ott app

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